McDonald’s - Stick Play

This spot was an absolute blast to work on—equal parts fun and creatively challenging. Who knew drawing like a child could be so tricky? We filmed Ronald McDonald’s arms and hands right here in the office back in the day, but everything else? Totally hand-animated in After Effects. It might not sound like much now, but at the time, it was a pretty ambitious task. We had to get inventive, developing clever parenting and hierarchical techniques to bring the 2D/3D physics to life. It was a mix of artistry and problem-solving that made this project such a rewarding experience!