MSI - Robots (internal)

MSI - Robots: This internal version of the completed spot showcases a bold reinterpretation of the concept. While the aired version embraced a charming, family-friendly tone, we took the opportunity to explore a darker, more sophisticated direction for the internal cut. By focusing on intricate macro details, striking dramatic lighting, and a glitch-inspired aesthetic, we crafted a visually compelling and experimental piece that highlights the versatility and depth of the original concept.